A marketing campaign a few real-life acid assault survivor shares her magnificence suggestions is the simplest advert of final 12 months’s Cannes Lions movie winners, in accordance with new information by Unruly.
Ogilvy & Mather India’s marketing campaign for non-profit Make Love Not Scars, ” get good purple lips”, topped the chart after greater than half (51%) of viewers got here away with a extra beneficial view of the model
Harvey Nichols “Rewards” advert, created by Adam & Eve/DDB, was the judges decide for finest Movie marketing campaign eventually 12 months’s pageant, however has come joint tenth in accordance with the Unruly effectiveness chart.
The video advert tech firm’s ranks the adverts based mostly on their probably emotional, social and enterprise affect utilizing Unruly EQ, its content material analysis software, launched in partnership with Nielsen, Affectiva and Moodagent.
The common model favourability share for adverts within the UK is 29%.
” get good purple lips” and ” apply eyeliner”, from the “Magnificence suggestions with Reshma” marketing campaign, completed first and second respectively within the chart, forward of Movie Craft Grand Prix winner Beneath Armour’s “Rule your self”, that includes Michael Phelps, and Guinness’ “By no means alone”, in joint third.
Macma’s “Man boobs” and Spanish Lottery’s “Justino” have been fifth and sixth respectively. Harvey Nicks’ marketing campaign, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, was joint tenth.
The information was compiled 7 June and Unruly used a survey panel of 1,500 nationally consultant UK respondents.
