“I computed, and for 2016, I spent 33% of the year in Korea,” says New York–based Soko Glam fellow benefactor Charlotte Cho, who goes to Seoul upwards of eight times each year to source the most recent and most noteworthy of K-excellence for her online shop. But, in spite of her long standing customer status, Cho concedes that she experiences serious difficulties up with the market: “Korean items are changing so rapidly. There’s continually something new on the racks!”
For her latest excursion in June, this was no special case. For seven days, Cho crossed the clamoring city searching out interesting finds to carry back with her from any semblance of idea shop 3CE—finish with a marvel counter, hair salon, and motion picture theater—and Jakeunchai where she experienced a K-pop makeover. “The accentuation is on a heart-molded face with a pointy jaw,” Cho clarifies of the favored look. “They’re truly about molding also, yet in a more unpretentious manner [than Americans]. Dislike Kim Kardashian.”
However, don’t be tricked by the plenty of sharp pad compacts and panda-designed under-eye covers on offer. “At the point when individuals consider K-magnificence they think, ‘Goodness, items!’, yet there’s a lot more to Seoul than cosmetics and skincare” demands Cho, who pressed in a fragrance based treatment tea tasting and needle therapy session, as well. Here, from a custom lipstick–making knowledge to a customary ginseng foot scour, a glance at Cho’s hurricane of seven days in Seoul, South Korea.
