The actuation, which occurred throughout the end of the week, highlighted catwalks with outfits altered by the publication groups, magnificence pop-ups, and blow dry bars from Dyson Supersonic. There was additionally a Champagne bar.
Myf Ryan, the UK and Europe head promoting officer for Westfield, told Campaign: “A key piece of the Westfield advertising system is tied in with making one of a kind encounters for purchasers and to convey something more than only a retail goal.”
The occasion occurred in the vicinity of 15 and 17 September, and will fly up at Westfield Stratford from 22 to 24 September.
Ryan included: “I think buyer desire is recently consistently changing and regularly requesting and it must be something beyond a shop or a sustenance and drink outlet. It must be about the formation of that experience and, all the more imperatively, another motivation to invest energy.
“What occasions like these do is enable brands to make a one on one association with buyers, they can attempt on garments and make-up and converse with beauticians and specialists.”
